HITT – HospitalityInside Think Tank
Shaping your future in hospitality.

HITT 2019: Programme in progress



HITT Programme 2018

Emerging technologies: Friend or foe?

Where industry leaders share and engage
to improve collective understanding.

June 10-11, 2018 at a seminar ship in Berlin

THE EVENT DETAILS AT A GLANCE: Download the interactive pdf here!
PROGRAMME ONLY: Download the agenda of Day 1 and Day 2!

HITT Goals & Outcomes

· Gain an understanding and impact of the emerging technologies.
· Demystify the terms and definitions.
· Gain insights which technology will be relevant and could create value.
· Discern between hype and reality, to help prioritise where to focus.
· Shape future HITT events, methods of collaboration and communication.

Sunday, June 10


Welcome to Berlin and the HITT premiere!


25hours Hotel Bikini Berlin

Bikini Island Lounge

Monday, June 11


Welcome to our floating forum!

Boarding & Business Breakfast at the seminar ship


Cast off! The journey begins.

The ship will leave at 9 a.m. sharp.


Opening Address. Defining goals and outcomes.

Listen! Question! Interact!

By Maria Puetz-Willems, Founder & Editor-in-Chief, & Tim Davis, Founder & Managing Partner, PACE Dimensions


IMPULSE 1: Feel the heart beat

The landscape of emerging technologies &
its relevance for the hotel industry. The big picture.

Which technologies will drive the company value, which
ones will be the big disruptors? Perception and facts about
the most confusing magic buzz words: Blockchain, AI,
IoT, Robots, Voice/Face recognition… How interfaces may
connect and eco systems synchronize – to avoid collision
between consumer behaviour and hospitality business

Impulse generator: Rob High, Vice President & Chief Technology Officer, IBM Watson and Cloud Platform portfolio, New York, USA



Discussions, team work, conclusions.

Networking and Motivating Coffee at the Upper Deck.


IMPULSE 2: Identify the change

The interaction between man & machine. Threats and benefits of a new relationship.

Impulse generator: Prof Dr Thomas Lachmann, Chair Cognitive and Developmental Psychology, Center for Cognitive Science and Dipl-Psych Jan Spilski, HCI coordinator, Center for Cognitive Science, University of Kaiserslautern, Germany

11:50 -12:30

Discussions, team work, conclusions.


Networking & Relaxing Lunch at the Upper Deck.

The ship will stop on river Havel in front of a famous landmark.


IMPULSE 3: Understand the systems.

Artificial Intelligence: The big digitalization shift influencing the hotel business.

Why AI, including Machine Learning and Deep Learning, will fundamentally restructure the relationships between the industry players (operator, service provider, owner/investor, brand, retailer, media) and makes us rethink the customer journey.
Impulse generator: Dr Andriew Lim, Professor of Technopreneurship and Innovation, Hotelschool The Hague (HTH), The Netherlands


Discussions, team work, conclusions.


IMPULSE 4: Watching trends.

The Chinese perspective. Leading emerging technologies.

How Asia’s mega market pushes digitalization in tourism and why travellers expect the same digital world around the globe.
Impulse generator: Prof Dr Wolfgang Arlt, Founder & Director, COTRI China Outbound Tourism Research Institute, Hamburg, Germany


Discussions, team work, conclusions.


Networking & Refreshing Tea at the Upper Deck


DISCUSSION ONLY: Feel the pulse

Focus on the industry challenges in the individual business fields…. in Hotel Development, Distribution & Marketing, Operations, Organisation (HR, Safety & Security). A dialogue between experts and audience. And/or group work.



Today’s learnings.

By Tim Davis.


The new HITT community

Shaping your future.

Let’s discuss the focuses of the next HITT, post-communication and the next networking activities in the upcoming 11 months.



Drop anchor!

The seminar ship is back to port.

To be followed by

Apero & BBQ at the Upper Deck.

(Programme subject to change)

The website will be permanently updated.