We see sponsors as content partners, who like to support, develop or contribute to solutions or help us to drive forward new ideas in HITT.

HITT 2021 Gold Sponsor




“During the last twelve months our guests’ expectations and preferences have changed – and one of them is most certainly a stronger emphasis on sustainability. Accor is adapting accordingly – with the creation of our sustainability programme Planet21 in 2011, we have committed ourselves to a positive, sustainable hospitality, but now we will focus even further on how we can improve ourselves in this aspect. Digitalization is an enabler for many great initiatives – which is why we cannot wait for all the exchanges during this year’s HITT with a great variety of panels and different industries participating”.


Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5000 hotels, resorts, and residences across more than 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet21 – Acting Here endeavors to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.

HITT 2020 Bronze Sponsors




“In the future, the hotel industry will have to be even more agile, flexible and dynamic in adapting to the needs of travellers as well as the immediate environment.
The role of hotels will continue to change. Whether in an urban or tourist environment, it is important to integrate hybrid living and working trends and to set digital impulses.
In perspective, smart technologies will enhance the guest experience as well as synchronise and optimise operational processes and real estate concerns.
HITT offers a great platform to discuss the future of the hospitality industry with different stakeholders and to learn from each other”.


At Drees & Sommer we are involved in various hotel and touristic development projects throughout the world and we experience the industry facing continues change, increasing stakeholder demands and technical transformation.

We strongly believe, that successful business models in this industry have to consider smart concepts, connected buildings and be integrated in a smart and sustainable community. The benefits of applying digital technologies will be essential and provide value not only to the customer journey but also for the hotel teams at all levels, the owner and the local community and will stimulate the efficiency of a hotel.

With this in mind, we are eager to lead, support and follow our clients on their journey and to guide industry stakeholders in developing sustainable and connected concepts.




“When I talk to hoteliers, their rising concerns for sustainability and our planet’s well-being are apparent. Efficient utilization of resources, including products and labour is becoming increasingly digitized as hotels move from spreadsheets to increasingly sophisticated tools.
IDeaS is supporting this movement with innovative capabilities which we encourage our clients to use to achieve greater operational efficiencies and to better optimise the use of space and resources at their hotels.”

About IDeaS

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 15,000 clients in 143 countries.

Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed.

HITT 2021 Partners

Deutsche Hospitality is the umbrella brand for the companies of the Steigenberger Hotels AG. It sees itself as an international, dynamic hotel operator and is characterized by the values of passion, perfection, caring, tradition and vision. The company can look back on more than 90 years of history, which began in 1930 with the opening of the founding hotel – the Steigenberger Europäischer Hof in Baden-Baden.
Deutsche Hospitality represents an outstanding portfolio: comprising over 160 hotels on three continents, of which more than 40 hotels are under development. Six hotel brands are managed under its umbrella: Steigenberger Icons (Luxury), Steigenberger Hotels & Ressort (Upscale), Jaz in the City (Upscale), IntercityHotel (Midscale), MAXX by Steigenberger (Midscale), Zleep Hotels (Economy)

Duetto delivers a suite of cloud applications to simplify hospitality revenue decisions and allow hoteliers to work smarter, increasing organizational efficiency, revenue, and profitability.

The unique combination of hospitality experience and technology leadership drives Duetto to look for innovative solutions to industry challenges. The software as a service platform allows hotels and casino resorts to leverage real-time dynamic data sources and actionable insights into pricing and demand across the enterprise. More than 4,000 hotel and casino resort properties in more than 60 countries have partnered to use Duetto’s applications, which include GameChanger for pricing, ScoreBoard for intelligent reporting, and BlockBuster for contracted-business optimization.

Duetto is backed by investors Warburg Pincus, Icon Ventures, Accel Partners, Battery Ventures, and Spectrum 28.

UNIPER is a leading international energy company with around 11,500 employees and activities in more than 40 countries. With about 34 GW (gigawatts) of installed generation capacity, Uniper is among the largest global power generators.

Its main activities include power generation in Europe and Russia as well as
global energy trading, including a diversified gas portfolio that makes Uniper
one of Europe’s leading gas companies.

The company is headquartered in Düsseldorf, being the third-largest listed
German utility. Under its new strategy, Uniper aims to become climate neutral
in its European power generation by 2035.

HOTELSCHOOL THE HAGUE was founded in 1929, making it one of the oldest independent hotel schools in the world. Since 1929, Hotelschool The Hague has been renowned for its education and innovative research and is ranked among the Top 5 Hospitality Management Schools in the World.

It offers a four-year Bachelor of Business Administration in Hospitality Management and a 13-month Master of Business Administration (MBA) in International Hospitality Management. In September, a new master programme will be launched, Master in Leading Hotel Innovation (MA), focussing on digital and circular transformation within the industry.

You are welcome in the school#s hotels & restaurants in The Hague and Amsterdam to experience their passion for hospitality.

EXPO REAL is Europe’s largest trade show for property and investment and a central hub for market players from all around the world. Besides focusing on digitalization and associated innovation, the trade fair covers both the different real estate segments – office, retail, hotel, logistics and residential – and the entire life cycle of buildings, ranging from project development and investment to finance, marketing and operation. The conference program provides an in-depth overview of current trends. The last EXPO REAL edition in 2019 attracted 46,747 participants from 76 countries and 2,189 exhibitors from 45 countries to Munich. The next edition will take place from October 11 to 13, 2021.