13-14 September 2021, Munich
Sustainability & Digitalisation:
The Change Drivers
The Decade in Action:
How Sustainability leads the agenda.
How Digitalisation enables it.
Again: Engage, Question, Gain Ideas
Hear the ideas and thinking from high calibre impulse generators, industry leaders and innovators!
Let’s find answers together!
HospitalityInside Think Tank (HITT) 2021
A hybrid event
that opens up to live and virtual participants in a
Covid-19 safe environment
LET’S TALK ABOUT
the foreseeable and measurable future:
Sustainability is leading it,
Digitalisation is enabling it,
Consumers are demanding it,
Governments are driven by it,
Law is enforcing it,
Investors are supporting it,
Economics is fuelling it,
Real Estate is embracing it,
Operators are implementing it.
“Gaining insight comes from being able to probe the headlines and claims.
That‘s how the think tank is different to typical industry conferences.”
HITT Moderator & Facilitator
“HITT is insights from different industry leaders, combined with challenging Q&A sessions, excellent network opportunities and promising workshops in the future.”
„The HITT Team understands and embraces the critical importance
of digitalization in our industry. Here we learn, are inspired and can create the all important connections necessary for our onward journey.”
“The consumer’s post-corona world sees two scenarios:
1. Hedonism, extraversion and exploration. Fun and entertainment
are assigned the highest value.
2. Minimalism, introversion and focus. Quality over quantity, self-reflection before new experiences.”
“Staying in touch with the industry is extremely important right now. Especially the intensive exchange on experiences with digital concepts will also help the participants of the HITT Think Tank 2021 to avoid their own mistakes. An effective and important event – especially for a brand like Premier Inn, which continues to see good opportunities in the German hotel market and is expanding further.”
„The Covid-19 crisis has accelerated the need for seamless digital interactions with guests before, during and after the stay.”
“The HospitalityInside Think Tank has been an extremely exciting event for Accor from the very beginning, and in 2020 we were once again pleased to be a sponsor. We appreciate the high quality of the network and see the HITT as an ideal platform for qualitative exchange with colleagues from the industry. The burning issues and challenges of the future are addressed; last year, for example, the focus was once again on digitalisation – a topic whose relevance is greater than ever.”
“The global impact of Covid-19 will change our ways of living, working, trading and also traveling. The hospitality sector has to re-think its essentials and redefine many established business models, concepts and processes to be fit for the future.”
“The Think Tank 2020 has created many qualified contributions that provide an overview to the industry, especially in difficult times. Orientation through high-quality information is created by HospitalityInside not only through the weekly reporting – the HITT format also provides exceptional contributions for the hotel industry.”
“The world is digital and HospitalityInside is in the heart of it! The virtual HITT 2020 not only suits the times, it also gives confidence. Confidence that even in digital times, exchange is not neglected, that you can also reach partners, colleagues and not least guests emotionally, pick them up and inspire them. The HITT – for me it is always a great pleasure to participate!”
„Corona accelerated existing trends. AI can help in rapid learning. Realize how important it is to be in a position to learn from short-term trends.“
“My participation in the HITT Think Tank in 2020 was extremely helpful. We were at the very beginning of the pandemic. The speakers provided valuable insights. This helped us to better assess the situation, if that was possible. Furthermore, I liked the content and the possibility of networking (afterwards). A very successful event in a time of radical change. Rethinking the hotel industry – this is what HITT does excellently!”
“The HITT Think Tank thrives on dialogue. In the past, this was ideally practised at the boat trip through the combination of exciting impulse lectures and intensive discussion rounds. That is why I found the online version of the HITT Tank 2020 to be the ideal platform for keeping a finger on the pulse of developments. However, such formats can only replace personal encounters and the power of direct dialogue to a limited extent. This also confirms the central role of hotels as real meeting spaces. I am therefore looking forward to the next HITT boat trip.”
“My full respect for the conversion of this in the past completely analogue event into a new digital one! Certainly, compromises had to be made in terms of direct exchange with other participants, but the selection of topics and speakers was excellent and the view beyond the horizon to other industries was very inspiring. And the professional preparation and follow-up also helped to leave a lasting impression.”
„Covid-19 kills the city centers. How can I convince my customers to come to my hotel in prime location?“
Sponsor & Speaker
“The HITT has always been a very good event to get information on the latest technical developments focused on hospitality. It is always interesting to think outside the box and see what other hotel groups are working on. In addition, the exchange among like-minded is good, among other things, to be able to discuss hurdles in the field of digitalisation.”
“The reality check did us all a lot of good and forced us to see that other sectors are facing much greater challenges. We have “the final mile”, i.e. in the end, we still have the guests in our hotels and can use this to our advantage!”
“The speakers and presentation at HITT were at a very high level, inspiring discussions among hospitality professionals and giving food for thought for our everyday challenges. However, for me the most important learning was how essential it is to take some time to sit, exchange, network and create a platform. We are already looking forward to meeting with the HITT participants again and to continue being part of this special hospitality community.”
Sponsor & Speaker
“The HITT, Edition 2 was yet another step-up from the first version in 2018. The Hotel-Tech world has a love-hate relationship, and the legacy system landscape has still many hurdles to take without aligned industry standards. The input of ‘out-of-the-box’ speakers created an environment of active and open interaction. The 2020 HITT will be enriched with hotel asset owners and investors as well. Great prospects for deepened exchange.”
“2. HITT – next level. Very fruitful collaboration and helpful discussion with senior executive colleagues regarding a topic, all of us are putting a lot of efforts in. Let‘s face the challenge together. Very much looking forward to our upcoming workshops and next year’s meeting.”
“Not bullshit bingo, but a deep, forward-looking exchange of ideas.”
“The Think Tank stimulated me to open up to the discussed topics and to leave my personal comfort zone several times in the discussion, in an environment with like-minded, creative industry colleagues and carefully guided by competent moderators. The Think Tank has given me a valuable new perspective, something that inspires me in my daily routine.”
“For those who want to know which conference could be a useful investment of time: for me, the HITT is definitely one of them. Important topics; presentations with new contents worth knowing; panel discussions on a high contextual level; and a conference location and setting, which is an experience in itself and offers good opportunities for establishing new contacts.”
“High-class speakers, important topics, selected guests at a very special extraordinary location – a unique event in our industry!”
HITT – A serial event for the HITT community
Enjoy the events of the past:
HITT edition 2, 2019: “Digitalisation. The New Value Creator.”
HITT Premiere 2018: “Emerging Technologies. Friend or foe?”
The series of events also include post-events / one-day workshops with the HITT community, which deepen topics of the Think Tank (co-hosted by HITT sponsor partners).
Be part of it!
Join the HITT community!
PARTICIPATION FEES 2021
Ticket prices net plus VAT On-Site 980 € Virtual 490 €
Former Participants On Site 50 € / Virtual 25 €
HospitalityInside subscribers On-Site 100 € / Virtual 50 €
All discounts can be combined.
On-Site Tickets include:
- HITT Think Tank at the Smart Village Munich on September 13-14
- Food and beverages during the days (1x Lunch, 1x BBQ Dinner)
- Think Thank documentation & post-event communication for 1 year
Virtual Tickets include:
- Follow the presentations and discussions via video stream on Day 1 and Day 2
- Questions via chat
- Think Thank documentation & post-event communication for 1 year
The number of participants on-site is limited due to covid-19 regulations and hygiene measures.
Privacy Information and Terms:
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The HOSPITALITYINSIDE Story
The story of HospitalityInside starts in 2005 when founder and Editor-in-Chief Maria Puetz-Willems, a specialized international hotel trade journalist, decided to focus on delivering quality content exclusively for the top management in the hospitality industry. Today’s online magazine hospitalityInside.com has become the opinion leader in the continental European hotel industry reaching out to readers in 20 countries.